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Telefonica Shows Off Firefox OS Prototype, Reveals Plans

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HTML5-based operating system will ease Telefonica’s ‘over reliance’ on Android

Telefonica has shown a prototype phone using Firefox OS, the new open  HTML5-based operating system from Mozilla, and explained its reasons for adopting a fledgling OS in the face of huge competition from iPhone and Android.

Firefox OS will let the operator balance its “strategic dependence on Android” and allow for the creation of cheaper devices that offer the same user experience, claimed Telefonica Digital chairman and CEO Matthew Key, at an event in London.

Telefonica sees Firefox OS as a potential accelerator of smartphone adoption, especially in emerging markets, and has several advantages that will prevent it from being another failed attempt at creating a new operating system.

“We don’t underestimate the size of the task. Many attempts at creating new operating system have failed,” said Key, who called for other operators and manufacturers to get on board, saying that it wanted Firefox OS to be as broad a system as possible.

Broad system

Earlier this week, Mozilla announced it had two manufacturers and seven operators on board, but Key, speaking at an event in London, added that three or four more manufacturers were in discussions to build devices.

Carlos Domingo, director of product development innovation at Telefonica Digital, said as a web OS, Firefox OS was much lighter and demanded less processing power, meaning that it runs more efficiently. He said this meant it would run better on the same hardware than an Android phone and offer the same experience on a cheaper system.

He said that Telefonica had been looking at a web-based solution for some time and when Mozilla announced its project, the two parties merged their products to create one operating system under the Mozilla foundation.

Firefox OS prototype unveiled

They then contacted Qualcomm to help build a prototype, which Domingo showed to TechWeekEurope, displaying functions such as multi-tasking, messaging, Facebook and even gaming. The prototype had a touch screen, with four buttons at the bottom, with Domingo saying that every application was built with HTML5.

Telefonica believes that convincing developers to build applications for the platform will be easier than previous attempts because 75 percent of Android and iPhone applications are already based on HTML5 – and also because of the power of the Mozilla brand and community.

Domingo said that these apps needed to be native in order to access functions such as GPS and the camera, something that will be remedied in Firefox OS. Telefonica will also be reaching out to key developers in various markets to ensure that their products will be there at launch.

Mozilla is working on an application store, but since Firefox OS is an open platform, anyone can launch one. Telefonica said that in its territories, it will provide direct-to-bill payment services for apps. Commission for developers hasn’t been announced, but they will be “no worse than the competition.”

Open Web

Much of Mozilla’s funding comes from Google, so Domingo faced questions about just how Firefox OS would reduce Telefonica’s dependence on the search giant. In reply, he stressed that the platform was not an operator construction and that it was led by Mozilla, whose sole intention was to make the web open.

He pointed out that Google was a web company, who made its money from the web and that increasing access to it was in its best interest and Firefox was an important revenue source for it. Firefox OS will be “fully customisable”, more so than Android, according to Domingo, who said that although Google provided the source code, it controlled the governance of the platform.

“We want to provide alternatives to Android, not because we want to harm Google, but because we think it’s good for the industry,” said Domingo, who said that going head to head with the incumbents was either a “mistake or expensive.”

The first handset based on the platform will be released in Brazil on Telefonica’s Vivo brand in Brazil next year and will cost less than $100.

Would you try a Firefox Mobile OS phone?

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  1. Why must users that do not want to try the platform be users of iOS, Android, BlackBerry or Windows Phone?

  2. I’ll add Maemo too if you like, Maemo User.

    Of course, you may be in the group that would like to try Firefox OS. This isn’t our most scientific poll ever…

    Peter Judge

  3. Mozilla is also pulling out of Thunderbird development to focus on Firefox OS. From

    Hello Mozillians:

    On Monday Mitchell Baker will be posting on the future of Thunderbird. We’d like you to be aware of it before it goes public. However, this is *confidential* until the post is pushed live Monday afternoon PDT. Please don’t tweet, blog or discuss on public mailing lists before then.

    In summary, we’ve been focusing efforts towards important web and mobile projects, such as B2G, while Thunderbird remains a pure desktop-only email client. We have come to the conclusion that continued innovation on Thunderbird is not the best use of our resources given our ambitious organizational goals. The most critical needs for the product are on-going security and stability for our 20+ millions users.

    However, Thunderbird is one of the very few truly free and open source multi-platform email applications available today and we want to defend these values. We’re not “stopping” Thunderbird, but proposing we adapt the Thunderbird release and governance model in a way that allows both ongoing security and stability maintenance, as well as community-driven innovation and development for the product. This will mean an eventual shift in how we staff Thunderbird at Mozilla Corporation – we are still working out details, but some people will likely end up on other Mozilla projects.

    We are going to open this plan for public discussion to individuals and organizations interested in maintaining and advancing Thunderbird in the future on Monday. We are looking for your feedback, comments and suggestions to refine and adapt the plan in the best possible way throughout the summer so we can share a final plan of action in early September 2012.

    If you have any questions prior to Monday please reach out to me [] or Mitchell []. Again, this information is for Mozillians-only until Mitchell’s post goes live.


    Jb Piacintino
    Thunderbird Managing Director

    Additional information:

    New release and governance model for Thunderbird will be available here concurrently to Mitchell’s post:

    Info on Modules and Thunderbird owners:

    You’re receiving this email because you’re a registered Mozillian. We’ll send you timely and occasional organizational news and updates – meant just for Mozillians. If you do not wish to receive these updates, please unsubscribe here. Read the Mozilla Privacy Policy.

    650 Castro Street, Suite 300
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  4. As a developer, I don’t see this holding water. An HTML5 based operating system is doomed. As a developer, HTML5 is limited and offers no value to those that really want to make a slick application for a mobile device.

  5. Hi,

    I’m looking forward to the new Mozilla OS! The dependence of Android and Co. is just too big. Mozilla is independent and without any commercial interest and that is what I like most. I really hope that the first Mozilla OS Smartphone will also have a market in Europe. Regards Markus / Owner of

  6. Always online requirement – am I right?
    Great if you stay at home but as soon as you go abroad – “Bill Shock” time. AAAhhhhrrr.