Barclays iPad Rollout To Improve Branch Customer Experience

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Barclays iPad rollout is vote of confidence for Apple security credentials

Barclays has told TechWeekEurope it plans to give a number of its branch staff iPads in an effort to improve customer experience and reduce waiting times.

The adoption of the Apple-manufactured tablet by such a major financial institution is a huge vote of confidence in the iOS platform and could encourage other banks to follow suit if the initiative is successful.

Barclays iPad rollout

“We are always looking for new ways to improve the service we deliver to our customers and the integration of technology, both in-branch and online, is one of the ways in which we can do this,” said a Barclays spokesperson.

“We needed a solution to assist our branch colleagues to interact with customers, improving the customer experience, so we investigated a number of different tablet options, whilst also listening to colleague and customer feedback, and in this instance, we concluded that iPads were the best solution for their specific needs.

“We are now starting to roll these out across Barclays branches in the UK.”

Barclays said the decision to choose iPads was not a reflection on the technical capabilities of other tablets, but from what its employees wanted. The iPad controls a majority share in the worldwide tablet market, although rival manufacturers like Samsung, Lenovo and Acer have eroded its dominance in recent times.

The most recent version of the iPad was unveiled last month alongside the smaller, 7.9-inch iPad Mini, which hopes to fend off competition from the likes of Amazon and Google in the increasingly crowded 7-inch tablet market.

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Steve McCaskill is deputy editor of TechWeekEurope and joined as a reporter in 2011 having previously written for Steel Media. He covers telecommunications, networking, public sector IT, along with sports technology.

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