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On by Darryl K. Taft 0

IBM adds personalised customer engagement solutions to its portfolio thanks to the acquisition of Silverpop

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On by Nathan Eddy 2

Small businesses are selecting Facebook and Twitter for their digital marketing, according to a new study

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Oracle is to acquire Vitrue, a cloud-based company that helps companies manage their social marketing campaigns

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On by Nathan Eddy 0

Small businesses are increasingly using social media and the Internet to drive their marketing

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On by Darryl K. Taft 0

Adobe Systems' focus on digital marketing and advertising space leads to Efficient Frontier acquisition

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On by croux 0

Featuring case studies from bmibaby, Diageo, Vue Cinemas and Play.com, plus speakers from Expedia, The Guardian, Edelman, NixonMcInness, We Are Social and BrandAlley, #SMM11 offers insights from 25 of the UK’s top social media marketeers. Topics include: location marketing, gamification, Google+, social commerce, social media monitoring, engagement dashboards, social SEO

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On by Darryl K. Taft 0

IBM is combining Coremetrics and Unica software, as part of its Smarter Commerce strategy

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