Andrew Fryer Microsoft

Video: How To Overcome Green Fatigue

Users might be fed up with the Green IT buzzword, but they still need to get more efficient, says Microsoft’s Andrew Fryer

On by Peter Judge 0

Tech marketing over-did it and gave us all “Green Fatigue“. But we still need to get more efficient, because the underlying problems are still there.

A few years back there was a Green IT bandwagon, but since the financial crisis hit, it’s become a lot less fashionable. That’s a shame, because there’s a lot of efficiency work to be done, Microsoft evangelist Andrew Fryer told us in a video interview.

green it fatigue tired © DarkOne Shutterstock

Cloud is the new green

“When I give a talk it is a great way of turning the audience off,” Fryer said. Despite this, it’s important to run servers as efficiently as possible because wasting energy also wastes money, as well as contributing to global warming.

Replacing servers regularly is a bad thing to do, owing to the embedded energy in the hardware. Instead it’s better to “sweat the assets”, running them for longer and also running them at a hotter temperature, said Fryer, echoing the sentiment that a warmer server room could contribute to a cooler planet.

Moving to the cloud is Fryer’s advice for tired tech people – that way your IT is in a larger and more optimised data centre, and the green effort is done for you. “Cloud is a new work for Green IT,” he says.

Do you know all about Green IT? Take our quiz!

Peter Judge

Author: Peter Judge

Editor, TechWeekEurope
Peter Judge Peter Judge Peter Judge Peter Judge
Techweekeurope for mobile devices
Android-App Google Currents App for iOS

Last comment




0 replies to Video: How To Overcome Green Fatigue

Leave a Reply

  • Required fields are marked *,
    Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>